Taking ideas
from good to goosefreakinbumps

Featured Projects

Hello! I'm Kenneth, and I believe that making a genuine connection with the consumer is the most powerful thing any brand or marketing campaign can do. Driven by this belief, I've led integrated work for regional brands, built my own agency, and represented Singapore at Cannes. Tapping into my passion for travel, gaming, technology and creativity, I bring a fresh edge to solving marketing problems, and unlocking new possibilities.

Choose Lowyalty

2024’s most viral wedding wasn’t a real wedding. Staged by Lazada, this unusual dinner saw a bride spilling the tea: She hadn’t been loyal, because she’s been low-yal to Lazada’s lowest prices.

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The Coolest Launch

A beer brewed at -10C calls for a launch like no other. To create the coolest experience for Gen Z drinkers, Tiger Beer took over an ice factory — and turned it into everyone’s favourite place to chill.

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Holiday Quickies

When life gets sticky, take off quickie. To get Singaporeans excited about their next getaway with AirAsia, we launched a tongue-in-cheek campaign, complete with suggestive content and even more seductive fares.

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Break The Pattern

When the child acts out, what will parents choose to do? To help parents feel the true weight of their choices, Big Love created an interactive short film that puts them in the protagonist’s shoes.

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Home For Hope

Shelter dogs don’t have the best rep. But that’s only because most people have no idea how well these dogs could fit into their home — and their lifestyle.

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Virtual Rehab

With Singapore’s first-ever direct flight to Fiji ready for takeoff, we’d to spread the word — and vacation vibes. So we packaged Fiji Airways' launch as an experience that stressed-out Singaporeans couldn’t resist: Get teleported to the happiest place on Earth.

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PartyAsOne

As one of Asia's biggest dusk-to-dawn music festival, ZoukOut isn't your typical night out. To motivate partygoers to last through the night, we gave them a fun (and epic) reason to have one another's back.

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Cleared For Real Impact

1 in 2 youths experience performance anxiety. To build brand love among Gen Zs, Clear decided to go beyond haircare — and empower them with performance confidence.

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Taking ideas from good to goosefreakinbumps