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Kenneth Chia

Creative director

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HOLIDAY QUICKIES — AirAsia Integrated Campaign

Client:

AirAsia

Location:

Singapore

When life gets sticky, take off quickie.

To get Singaporeans excited about their next getaway with AirAsia, we launched a tongue-in-cheek campaign, complete with suggestive content and even more seductive fares.

At the end of the day, we proved that a short break isn't indulgent. It's the happy ending Singaporeans didn't know they needed.

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