PARTYASONE — Heineken ZoukOut Activation

As one of Asia's biggest dusk-to-dawn music festival, ZoukOut isn't your typical night out.

To motivate partygoers to last through the night, we gave them a fun (and epic) reason to have one another's back.

Partygoers are invited to seal their pact at Zoukout's Heineken tent, where members of the crew can get their faces scanned onto a giant 3D projection. Here's the twist: If anyone in the group bailed or blacked out, the entire crew's faces will disappear from our projection.

Our PartyAsOne activation earned us 39M media impressions across the region, and more than 3K consumer interactions over 2 nights.