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HOME FOR HOPE — Save Our Street Dogs Campaign
Client:
Save Our Street Dogs
Location:
Singapore
Shelter dogs don’t have the best rep. But that’s only because most people have no idea how well these dogs could fit into their home — and their lifestyle.
With Home For Hope, we produced life-sized standees of shelter dogs, and placed them around IKEA. Curled up on couches; lounging under the dining table; waiting by the door.
Every standee invited shoppers to find out more about the dog, and bring home a companion that’ll truly brighten up the home.
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