Hey it's Kenneth.

I combine strategy and creativity to make brands matter.

In the past 15 years, I’ve honed my strategic thinking, creative craft and leadership skills at global advertising agencies like Accenture Song, JWT, DDB, MullenLowe and iris.

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As a creative leader, I’ve worked with global and regional brands such as Google, Amazon, Philips, McDonald’s, Lego, Heineken and Lazada to conceptualise and execute integrated campaigns.

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I also founded the marketing agency Pencil Sword, which demonstrates my business acumen and self-starter mindset, as well as my resourcefulness and resilience.

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My work has been featured on CNN and other global platforms, and I've represented Singapore at Cannes Lions, the world's largest advertising festival.

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Storytelling has always been a big part of me. I wrote a 100-page novel when I was 8, and made a short film in university - early expressions of a lifelong love for storytelling, and the magic it unlocks.

The geek in me doesn’t knock off. In my free time, I watch mind-bending films, obsess over board games and travel widely - from weeks exploring Egypt’s deserts, to six months across India's vibrant cities. These experiences have shaped my curiosity, empathy and ability to see patterns across diverse contexts.

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If this resonates with you, do reach out. I'd love to explore how we could work together.